Added: February 7, 2014
Cross-platform branding is an important part of the online casino industry in its current state. Brands from popular films, video games, books, television shows and other types of media are frequently created to effectively cash in on the popularity of a particular brand. Microgaming does this as well as anyone, and their branded slots are extremely popular. Earlier this year, Microgaming announced that they would be making a Jurassic Park video slot that would release later in 2014. However, another big name is also going to have a slot made for it before the year is through.
Microgaming has announced a deal that will allow them the rights to create a Game of Thrones video slot this year. Game of Thrones is based on the "A Song of Ice and Fire" series of books by George Martin, and its fourth season will begin in April of this year. This show and the series of books that it is based on are both very hot right now, and the feeling is that a slot added to the mix with Microgaming's expertise will make the franchise even more viable and accessible to fans.
Microgaming CEO Roger Raatgever said, "We are incredibly excited to have signed a licensing agreement for Game of Thrones, a highly relevant and extremely popular show. We plan on taking all of the features of the small screen fantasy epic to create a masterpiece of a slot. This will be a fantastic addition to our branded content games portfolio. Our operators and their players have plenty to look forward to this year!" Clearly Raatgever and all of Microgaming are very excited to have access to this brand considering how popular it is right now and how much attention it is sure to get in the years to come.
Game of Thrones is one of the most popular television series that HBO has ever produced, and when you pair that with the original developer of online casino software Microgaming, you have a real juggernaut of a game in progress. Microgaming has been around since the very beginning of the online casino industry, and they have thrived by paying attention to the trends as they come up and keeping up with the times. How they are jumping all over this opportunity to produce a game based on the Game of Thrones series is a great indication of that.
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